What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Usually, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.

Online Multi Level Marketing – How to Take Your MLM Business Online

It seems that everyone is using the internet these days to promote their products or business. Once you understand the basics of online marketing you will see just how powerful online multi level marketing can be. The internet can automate much of your recruiting efforts from initial contact, presenting your opportunity, answering questions, and following up. In this article I will show you how your existing network marketing skills can be applied on the internet.

In network marketing the first step you need to take to get someone to join your business is to contact them. Whether it is your warm market or your cold market you have to pick up the phone and make an appointment to talk to them. In the online world this initial contact is replaced with an advertising campaign – typically pay-per-click on one of the major ad networks. This allows you to target the specific people who are looking for what you have to offer. Once they click on your ad you can give them your presentation.

In online multi level marketing your presentation can consist of a video, audio, text, or a combination of these. Using these tools you present your offer to the visitor in a way that will entice them to leave their contact information. This is typically done with a short introduction that promises more information if they leave their contact details. Once they supply their information you can then give them more details about what you have to offer.

As you know, people typically have questions about what you are offering. One of the goals of your marketing information is to answer those questions before the person even thinks to ask them. This is called pre-selling. The better job you do pre-selling the more successful your online multi level marketing efforts will be. In addition to having questions most people will typically think things over before making a decision. This is why the experts always say the gold is in the follow-up.

One of the best features of online multi level marketing is that follow-up can be done in an automated fashion. If you've struggled before trying to make the recommended five to seven follow-up contacts you will appreciate just how easy it gets online. Using an auto-responder you can create a sequence of emails that are automatically sent at predetermined intervals. This will keep your opportunity fresh in your prospects mind while they think over your offer.

As you can see, using the internet to help with your MLM business can save you a lot of time while increasing your effectiveness. One of the advantages of implementing an online multi level marketing system is that there are known techniques and principles that can be followed and the system as a whole can be tweaked to improve its effectiveness. If you already have experience in network marketing then you can see how the process translates online allowing you to focus on working with your top earners.

How to Save Money on Your Calls While You Travel

1) PLAN AHEAD

If you know you will be traveling in the near future, start planning for it. Many calling providers have special plans for use abroad . If your provider does – you might want to use it. Typically, they offer an add-on for a small charge a day. If you are the type of person that spends a lot of time on your phone, it is probably worth it to go for that add-on to your regular plan. Just remember to stop it when you get back, you do not want to be paying that extra charge forever.

If you provider does not have an international add-on or you do not want to use it, there are still plenty of other options to call your home town while you are abroad at a cheaper rate.

Consider buying a local SIM when you are abroad. This is an excellent solution if you travel to the same place often or if you are going to stay in the same place for a long time. When you buy a local SIM card in the place you are visiting, you will usually pay for a bundle of minutes and the price will probably work out a lot cheaper than using your regular phone plan plus you will not need to pay roaming (in Most countries).

If you have a locked phone, you will not be able to use a foreign SIM card without unlocking your phone first.

You can also buy a local calling card which you can then use to call from hotel phones, pay phones … Calling cards are not that popular anymore these day, but if you need a solution for cheap international calling then they are a good option . Also here you have the advantage that there are no roaming costs.

2) WHEN YOU ARE ABROAD

Whenever you need to make a call, think of what you want to say beforehand . This will usually make your call shorter and it will also prevent you from forgetting to say something and then needing to call back.

Text messages are cheaper than calls, so sometimes it may be worth it to send a text message instead of calling , if it is just a short message you need to give over. Remember that text messages are free to receive while calls are not. If someone needs to tell you something, ask them to text instead of call.

Beware though that a back-and-forth text conversation will probably work out the same price as a phone call.

Even if you do not call abroad, you need to pay for incoming calls – so you need to pay when people call you and also some provide make you pay if someone leaves you a voicemail while you are abroad (depending on the country you are In).

You can eliminate at least one of these problems by deciding – do you want people to be able to contact you while abroad or do you want to enjoy you holiday in peace and quiet without being disturbed by anyone calling?

If you do not want to speak to anyone, divert all your calls to voicemail . This way you will not be charged for roaming. You might have to pay if anyone leaves a message for you though.

If you do want to stay in contact with people and answer calls, then disable voicemail . This will eliminate any charges for voicemail (if applicable) and when your phone rings you will be able to see who is calling and decide if you want to answer of not. If you answer you will need to pay roaming charge and if you do not answer, there will be no charge.

Do not listen to voicemail when you are abroad unless you really have to. Calls to voicemail are charged at the same rate as regular calls so you can end up paying a lot of money for just listening to your voicemail.

3) DATA AND WIFI

For many people, high phone bills when abroad do not actually come from speaking on the phone that much, but rather from high data usage. When abroad, your provider will charge you a high rate per megabyte used. If you need to use the internet then by all means use free WiFi when possible, there are loads of places where you can get free WiFi. Some hotels offer you internet at a small charge but that will probably still be cheaper than using mobile data. Just to make sure your phone does not switch to data automatically, it is best to switch off your data for the duration of your stay.

If you are using your phone for GPS and need to download maps, do so before your trip or when you have WiFi. Many navigation programs allow you to download the map beforehand and once it is downloaded no internet is needed for the navigation itself.

4) INTERNET CALLING

Many people these days are turning to internet calling when they are abroad as it offers so many benefits. Internet calls are practically free if both end users are on the same network and provided there is WiFi. If there is no WiFi then you need to count in the cost of data. If both users are not on the same network, then there is a small charge for using VoIP but it is still a lot cheaper that using your regular phone plan.

So obviously the price is a major factor as to why people use VoIP when abroad. But also, VoIP is not connected to a physical place so it can be taken anywhere. Think of business people who want to keep the same number when traveling. With a business phone this would be impossible but with VoIP, people can call you anywhere if you have your mobile / PC with you and there is no roaming charge.

In addition, many VoIP service providers offer features that are not offered with standard phone plans. These may include video calling, sending locations, group chats, and more

There are different types of internet calling:

• Phone to phone calls – using regular phones, VoIP adapters are used to connect the phones to the internet. If both end users are on the same network – the call will be free. If they are on different networks – there will be a small charge.

Calls can also be made using IP phones instead of VoIP adapters to make the calls.

• PC to PC calls – using an app to make calls between PCs.

If the person you are calling has the same app on his PC – the call will be free. If the person you are calling does not have that app there will be a small charge.

• PC to phone calls – make calls from PC to a phone.

If you are calling a phone on the same network the call will be free. If the phone is not on the same network, there will be a small charge.

• Mobile to mobile calls – using an app to make the calls between the mobiles.

If the person you are calling has the same app on his PC – the call will be free. If the person you are calling does not have that app there will be a small charge.

Many apps also allow you to call mobile to PC and PC to mobile.

Whatever type of calling you use while abroad, if you plan a little before your trip you definitely save yourself a lot of money in the end

All About Your 3G Internet Service

In the technology circle, there is much hue and cry about 3G internet services. It is a known fact to everyone that 3G stands for “3rd Generation”, but very few are aware of this technology from its core. Basically, it’s an initiative taken by the International Telecommunication Union to create a global wireless standard for mobile internet access. However, it requires a minimum mobile internet access speed which is comparable to DSL (Digital Subscriber Line) internet speed. To meet the technology standards, there needs to be high-volume voice services.

Unlike its predecessor 2G (2nd Generation) technology, which was evolved around voice applications including talking, call-waiting and voicemail, 3G technology emphasizes on internet and multimedia based applications that facilitate web browsing, music downloads, video conferencing etc. However, to access 3G network, your device need to support an information transfer rate of at least 200 Kbit/s. With the increased demand for high-speed internet services, the popularity of 3G is also surmounting. The technology has multiple benefits to offer, some of which are discussed below:

High-speed Internet on the Go: Before the advent of this technology, it was almost a dream to get access to high-speed internet on the go. Modern developments in mobile technology coupled with 3G has created great opportunities for users to surf internet at a blazing fast speed, even while they are travelling.

Reaches Remotest Corners: It’s easy to find 3G access at places where wired connectivity is difficult to install. This helps minimize the gap in internet access in rural areas or areas with limited connectivity. The speed sometime exceeds the speed of dial-up internet services.

Affordability: 3G standards benefited the rural people to a great extent. While it’s expensive to set up wired connections at homes, the wireless internet costs less and offer better speed to the users. With the development of this telecommunication technology, users can now get high-speed connectivity even on their mobile devices.

Multimedia Usage: Both corporate and personal consumers benefit from the service as it facilitates the use of diverse multimedia applications and enhances the wireless internet experience. It enables real-time video conferencing, music download at a faster speed, uploading and downloading files at a speed that equals to wired broadband services.

Stay Entertainment: Internet offers multiple ways to keep the users entertained. For lightning fast internet speed and seamless network availability, users can enjoy online gaming, listen to their favorite music or watch movies online with their 3G internet connection.

Though, 3G internet technology is getting momentum both in urban and rural areas, there are still some places where this technology is not as effective as metropolitan cities like New York and San Diego. While telecommunication experts are hopeful to enhance the reach of both 3G and 4G (4th Generation) networks and make the services more affordable for the users, the increased traffic and the usage of mobile devices are the two main issues of concern for the tech experts. Moreover, to sustain a balance in the environment, there needs to take more precautions, as wireless rays often cause harmful radiation, which have adverse impact on the environment.